"Shopping and buying" in the perspective of a layman "Purchasing" in the marketing language is the term used to describe giving the item we want to purchase. In short, it's trade. Barter was one method in the times to trade goods for items where there was no currency and no calculation took place. For instance, a kg of rice could be exchanged for 1 kg of wheat and the list goes on. These days are gone. Today, it's all about money. People started to dream big when they started to earn an increasing amount. This is similar to when that they buy something because they've achieved this status, and sometimes because they are possessed by their friends. I believe that the ownership of something is worth above the price. Market is defined by books as "A place where buyers and sellers meet and exchange their products and services". It has evolved into an opportunity to earn money. People are obsessed with shopping and researching the latest products. It's the individual's choice how they consider it. Some purchase because they like it, while others shop for fun, pleasure or even set up a scenario that allows them to shop, and the list goes on. The possibilities are endless. A person's desire to shop depends on the mental attitude and buying habits of the person. The quality of the product, satisfaction of customers, and the attitude of the seller play an crucial role in bringing shoppers to their stores. Generally discounts; good shopping environment, customer relationship management, value added services etc are some of the strategies/activities they perform to mái hiên, keep loyal customers. The availability of products as well as services, a range of brand-name goods as well as the variety of items as well as the ambiance of stores are thought to be extremely important. Shopping is a habit that is practiced by every one of us nearly every day. We have a reason to purchase something. Pens grocery items, pencils, and more. The list is never ending. I've seen shoppers make a list of things they want to purchase but when they go in the store and get swept away by the appealing ads, displays and, sometimes, even the wrapper , and purchase the items that are not on their list. When they get home, they declare, "Oh my god, I have got this one. I forgot what I wanted. It is my mistake" and it goes on and on. In the language of marketing it's impulse buying. Shopping is always a blast. There are those who plan to go shopping. For others, it simply happens. There's a term "window shopping". It would be wonderful to define it. It's the cheapest method to be satisfied. It's the only way where people shop with great pleasure and satisfaction because no money goes out of your pocket. Window shopping can be even enjoyable if the mall is well-ventilated and perfumed with a pleasant scent and the atmosphere of the store is lively. Wow. I'm sure everyone would have had this experience. Festivals always start with shopping. It is the only tradition observed across the globe. What can we purchase at celebrations? Chocolates, sweets, gifts such as stationery, clothing fruit and flowers, dress material junk food, etc. The list is unending. "Hey, come let us see what we find there, will this shop be okay for us?, where do we get branded clothes? " These are some of the concerns that we'll find out. Specialty stores are able to earn lots in this time. As I look at specialty retailers, the term brand loyalty pops into my head. It's when someone sticks to a specific brand. They don't accept other brands. "Somehow I want it" is their style. If that's the case, men are able to choose a variety of brands to choose from while women do not. I really enjoy shopping. I will buy anything that is worthwhile and worth the price. I am often asked, "Why did you take Retail management as an elective paper in your marketing" and I will respond to them "I love shopping and moreover retailing sector is coming up". There's always a question that is always on my head. Why do people buy? The most accurate answer is due to the exterior appearance (packaging) as well as the high cost. Packaging plays an important part in the selling of an item. One of the best examples would be FMCG (Fast shifting consumer products) products. Chocolates, shampoos, biscuits and tooth pastes, cosmetics and many more fall into this category. I believe that impulse purchases are dependent on the packaging. I think that targeting children would make any business succeed. Children are the main influencers in the majority of families. From food to clothes parents offer them the option. In the past, the way of buying gifts for children used to be "I have bought this for you". It has completely changed. The message is now "see if this will suit you, if you don't like it you choose". Animations and cartoon wrappers do not have any significance. Colors and designs that are pleasing are important. As I said in the past, I am a sucker for shopping. I believe that everyone should master the skill of watching the things in the vicinity of their shops. It is interesting to look at the range of merchandise, the response of salespeople to customers, the display inside and outside the store, the strategies used to draw customers, lighting over the items, maintenance and more. The delight of watching customers having fun and buying the things they desire cannot be expressed in a single sentence. Shopping itself is a vast subject. My view of shopping is not identical to others. But it doesn't have to be. I think a salesperson could generate a number of people who visit his shop. Advertising, promotions branding, and even the location of the shop are all important externally however inside the shop the way the customer is treated is significantly. In a store, a section shouldn't have excessive salespeople. If the number of customers is too large is helpful. If there are a few customers and it is a source of irritation for customers. The clutter of repeated requests and displaying products, or not paying attention to one particular customer are common. I've witnessed people decide whether they should go back to the same store or go to the actual counter to pay. If they are satisfied they will affirm, "This is the shop I was looking for, awesome service, great shopping experience and so on". If they aren't happy with the service, even though everything is fine "I have never had such a bad experience, they don't have anything with them other than their salesmen and so on". This reminds me of a quote "One satisfied customer can bring 'n' number of customers". This is a "Word of mouth strategy".