After the advent of World Wide Web the next biggest trend was the blogging. Suddenly everybody from home-makers, young mothers, business people, and even grandparents, were blogging. Personal blogs appeared dime a dozen all over the internet, leading to the creation of a blog network that was based on similar blogs as well as bloggers. The term "blog" originated from the word 'web log invented by Jorn Barger in the year 1997. The rise of blogging was triggered by the advent of blogging software that was easy to use software developed in 1999. What exactly does a "blog" mean? An online blog can be described as an electronic journal which is kept up to date at any time. You can create your own personal blog, which is like keeping a diary accessible for public viewing or a business blog maintained in order to have an online platform for discussing business-related issues and share your knowledge on the web with potential customers curious clients, or employees. For more detail please visit:- https://lavagameplay.com/ https://siam-baccarat.com/ https://slotpredict.com/ https://thaislottips.com/ https://lava-online.com/ 7 benefits for marketing running a business blog A business blog may be beneficial for businesses with an extremely tight budget for marketing. If you're not equipped with the expertise to design websites and experience, a blog can be an ideal alternative, with the ability to set up for free and is easy to maintain. You can give helpful tips and also promote your own products as well as upload demonstration or instructional videos on your blog. You can create an audience for your blog, and generate leads by informing your followers of new content available. Google's Blogger lets you use Google AdWords to place advertisements for related products or services on your blog, giving you the option of earning passive income through affiliate marketing. Below are 7 key benefits blogging offers to business marketing: 1. Low-cost internet marketing tool:Opening a blogging account on Blogger and WordPress is completely free and you can install the required software to get your blog up and running in a few hours. However, it is important to host your own blog even if you're using free blogging software. Registering your own domain name and having your blog hosted on your own server space provides you a better chance of being found in search engine results. 2. Increase traffic to your business website:When you have a blog and a regular following it is like having another website, however with less features. Your blog will rely on SEO-related articles, images, or videos. Your followers will be redirected to your company's website, if you have one, with the goal of converting potential leads or attention into sales. Make an SEO Keyword List for your market and base your posts and videos around these key words. This will bring both natural and paid searches for your blog. Include your blog's URL on your social network profiles inviting your friends or followers to subscribe to your blog. This can drive traffic to your blog when you are known for great information or expertise in your chosen field. 3. Build your product or brand image:You can build your image of your brand using your blog. The people who read your blog may be interested to know what you do - add your business widget for your blog. Write a description of your product or post an informational. 4. Maintain a customer dialog:Blogs are interactive, so your readers are able to interact with you via posted comments and inquiries on your blog (which can be moderated). This is your opportunity to gauge the opinions of your customers, suggestions, and comments. 5. Gain new potential customersSome users may refer your blog's followers to others and bring you new business opportunities. 6. Network that shares a common language with other companies:All businesses run on internal and external networks. Keep up-to-date with similar blogs and their articles can give the possibility to post comments on their blog posts and add the value of their content by sharing your knowledge about the topic. Anyone who is interested in their blog could follow your link to read more! These click-throughs are absolutely free and help to increase traffic to your blog. 7. Great public relations outlet:In case, your company is hit by bad news, your blog may be your chance to show the clean slate. You can make your stand unambiguous or challenge a public opinion. As regular readers are aware of who you are and are familiar with you through regular interactions online, you stand a a better chance to garner popularity through viral channels. Blogs are great additions in your Social Media Marketing (SMM) strategy. For those who don't have the cash to cover the cost of web design and development, blogs double up as a website-based, interactive online tool. The only disadvantage is that they don't offer the functionality of web pages as well as have limitations for eCommerce solutions, and could take a long time to write regular postings, but they rank high as a inexpensive marketing choice.