The blogging platform was initially only available to a small number of people who had the technical knowledge to manage their own sites. Nowadays, there's a rising number of blogging platforms emerging that make it easy for anyone to start their own blog. So, the issue is - 'Which is the most effective blogging platform?' WordPress When it comes to blogging platforms, the first name that pops up in your thoughts is WordPress! This is believed to be the first choice of many people who are starting a blog and is used by millions of people worldwide. There are two kinds of WordPress websites that you could make - a hosted free blog (WordPress.com) or self-hosted blogs (WordPress.org). Advantages: The self-hosted WordPress option is a fantastic method to create professional-looking websites. It's easy to set up and is considered to be among the best content management systems with a large support from the community. You can pick from a range of free themes and easily upgrade to a premium one. There are hundreds of plugins you can install to customize the entire look of your website and adapt it to your own specifications. The most appealing thing is that it comes with a robust anti-spam capability and lets you easily add and manage advertising on your own website. With a blog hosted for free, you do not need to worry about creating a hosting account in addition to installing and managing WordPress. 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After WordPress this is believed as the second option by a lot of bloggers and writers online. Google now owns and manages Blogger as well as all of it's millions of readers. Benefits: Because Blogger is controlled by Google All the other Google applications and services function seamlessly, making it easy to switch between different services. You can also count on great support from Google as well as a supportive online community should you need any help. Blogger is free and there's no cost at any stage. The disadvantages are that Blogger does not have an auto-hosted version This means that there are aspects that you don't have control over. Furthermore, it's thought by some to have a poor SEO practices, which could make it more difficult to ensure that your content is ranked highly in the search engines. You can't completely customise your blog and it's the best choice to build a separate corporate site. Tumblr Another name that is popular for blogging along with micro blogging sites is Tumblr. It is one of the most well-known platforms on which writers and bloggers create both commercial and non-commercial posts. If you're looking to combine blogging and social media, Tumblr is thought to be an excellent option for doing so successfully. It is easy to post any idea or content through the social media site through Tumblr to your readers or viewers. Benefits: When discussing the benefits of Tumblr, it is generally meant for short and sweet topics for blogging, making it ideal to use for blogs that are personal. Additionally, as a free platform it also has a wealth of third party support available online should you require any technical assistance. As mentioned previously, it has excellent social media connectivity making it easy to share your content across all the major social media platforms. Advantages: When you talk about archived content, this is an issue for Tumblr. You will also find limited access to RSS feeds or comments. This is making SEO more difficult for websites created on Tumblr. The options for customisation are also small. TypePad This platform for blogging has grown in popularity with talented people, as well as many of industry leaders and associated businesses. If you are in any creative sector you could find this to be the perfect platform to get your explore. Benefits: One of the advantages for this website is that it comes with a domain. You can customise designs, get good personal support. Besides, it can integrate or be integrated with Facebook effortlessly. Negatives: Typepad isn't free. It requires you to sign up to it to be able make use of it. It's also considered as a smaller player in comparison to other platforms listed. There are other blogging platforms available that can be used like Drupal, Joomla, Moveable Type, LiveJournal, Xanga and many more. that meet different requirements. However, if we return to the original question, 'Which is the best blogging platform? The answer must be based upon your own personal requirements, your target market, and your budget. Therefore, test various options to determine the one that best suits the needs of your company and personal fashion. Hello, my name is Tamara Baranova. I am the owner of TJConsulting and aid small-business owners in growing their business through effective online marketing guidance, support and training. My clients have their businesses succeed, grow fast and reap healthy profits through the use of online marketing strategies that work.